An Excellent Product - Today and in the Following Decades

In assessing the market potential of the services and products segment in the field of slimming and body shaping, we must take into account and duly assess the trends that affect the market. Linea Snella constantly monitors the trends present in the external environment, current offer and demand, especially in the field of lifestyle and health issues faced by our potential target groups.

Important trends that are in favour of our product are:

1. Excessive weight and obesity are becoming an increasing problem

The World Health Organization estimates that there are at least one point two billion obese people in the world, and by the year of 2015, this number will increase to a billion and a half. The number of overweight people in the West has approached 50 % in the case of adults (which at the same time means that there has been a 20 % increase within the last 10 years) and 25 % in the case of children between the age of 10 and 17. For the last 30 years, obesity has been officially classified as a disease, a disease causing numerous health and also mental problems. In developed countries excess weight is the most common disease of the metabolism which is after smoking the second most frequent reason for increases in morbidity and mortality.

2. We are becoming aware of the importance of health

We are becoming increasingly aware of just how important it is to be healthy. Health has become a virtue, by which one measures the quality of one’s life. Our health is simply too precious, and the side effects of an unhealthy lifestyle (e.g. overweight, high blood pressure, diabetes, danger of strokes and other diseases) are difficult to afford. We are prepared to invest the time as well as the money in this; for the sake of our health we are growing more willing to change our lifestyle.

3. Trend of preventive health care

Global health tourism, and especially European health tourism, is in the field of offering preventive health care, in which we include also wellness programs; according to research in continuing growth trends - growth rates of 6 percent for last few years are to continue for the next twenty to thirty years.

4. Demand for comprehensive quality solutions to problems related to being overweight and to unhealthy lifestyle is increasing every day

A healthy and slim body and good mental and physical well-being is what every modern woman and man wants. A consequence of this is a big increase of demand in the field of wellness and beauty, with great emphasis on centres and clinics specialized in the transformation of the female and male body. This is the fastest growing branch at this moment.

5. From wellness to selfness

A new trend has developed from the trend of wellness programs. This is the care for ourselves (selfness). We tend to more and more place ourselves at the top of the list, without having feelings of guilt (in order to feel good, well balanced, have a positive relationship towards life, have abundant energy, a healthy relationship towards food, enjoy recreation, have leisure time as well as work). We are aware that without this we cannot be successful; even less be full of energy to face an increasing number of daily challenges. In comparison to wellness, the promotion of selfness requires a stronger element of education – customer for example is not only enjoying a healthy meal, but also learns how to cook healthily and how to balance nutrition in everyday life. This approach requires greater proportion of various professionals as compared to the case of classical programs of well-being.

6. Programs of body shaping and tissue firming

These programs are expected to increase with 13 % growth rate annually in future years, which is even twice the growth rate in the wider field of wellness, enabling these programs to become the fastest growing segment in the beauty industry. Among the latest achievements of the beauty market are technological improvements in the field of body shaping and tissue firming, with which the beauty industry extremely successfully uses non-invasive procedures to reduce cellulite, ekunubate fat cells and improve skin tonus. Medical Insight Inc’s research results (for 2008) imply that the global beauty industry will exceed 15 billion USD of revenue by the year 2011 on a global scale. Inside this segment the sale of beauty equipment will grow by more than 10% reaching 2 billion USD by the year 2011, connected professional services and fees will grow even faster, 16 % growth rate annually (and will reach 35 billion USD yearly by the year 2011). Body shaping will rise with an unbelievable 22 % growth rate (the volume of sales will more than double by the year 2011).

Trends show, we have on the one hand more and more problems due to an unhealthy lifestyle, and on the other hand we are increasingly aware of the importance of care for our health. These trends will not diminish in the forthcoming decades, but they will become even more expressed.

This major trend highlights the strong potential of the products and services covered by Linea Snella Co. (if not already covered today, those planned for the future):

• Slimming and body shaping with the Linea Snella® brand initially targeted women, but a new product has been developed also for man, since they become an increasingly significant segment of users of such services.
• Cosmetic and nutritional products, which will support the Linea Snella’s philosophy and story, and which will be based on a responsible relationship towards ourselves and our health, as well as to the environment.
• Lifestyle products and offer; Linea Snella promotes its philosophy, values and unique approach as a lifestyle, and therefore plans the development of products which support that lifestyle - entry into the hotel industry with the Linea Snella Balanced Lifestyle Resort concept.