Expansion of the Linea Snella Centres and Penetration into New Markets

Due to increasing demand both from customers as well as potential business partners Linea Snella Co. decided at the beginning of 2007 within the company’s business strategy not only for organic growth within the company alone, but also for strong expansion of the Linea Snella centres. As a goal we have set ourselves a wider recognition of the Linea Snella® brand, concentrating on Central and Eastern Europe in a medium-term period, and on the broader market of Europe and the world in a long-term period.

The analysis of the situation on the global markets clearly shows that for the expansion of centres in the field of slimming, body toning, beauty, wellness and fitness the most frequently used and the most appropriate method is the expansion through franchise systems. Linea Snella Co. has thus also decided in favour of this business model expansion form.

Within the national market (i.e. the Slovenian market), which is covered by the holding company, we have been expanding by granting franchise licenses for certified franchise centres. We penetrate new markets in the same way but through the holding company granting a master franchise license to a selected partner, thus giving him the right and liability to cover the entire market with certified franchise centres.

How Did Linea Snella Co. Design the Franchise System

Two decades after the development of the Linea Snella® method, Linea Snella Co. took an important strategic decision for expansion and paid great attention to devising a franchise model which would be successful and profitable both for us (as the franchisor) as well as for you (who are deciding to obtain the franchise). This is the only way for the model to work really successfully in a long-term.

Our guide when devising the model was the following features or values:

1. Uniqueness
We have developed technically, organizationally and professionally the most advanced slimming and body toning method in the world, with a system of continuous innovation both of equipment as well as the soft part of the service. We work purposefully and systematically on the development of the Linea Snella® method, which has, thanks to being multilayered and profound, important competitive advantages in relation to other methods, and at the same time it eliminates the possibility of copying.

2. Availability and profitability
We have designed the model to ensure that the initial cost of purchase and start-up of an own franchise centre is not too high and that we can enable you to repay the initial investment with profit in a short time, whilst at the same time already be making profit. For this reason we cover within the entry fee a certain amount of the expense for equipment when purchasing the license, and we additionally reduce the cost of the entry fee on the basis of subsequent regular payment of royalties depending on the extent of the operation. This gives you the incentive for better business operations and it also gives us incentive to do our best to help you achieve success.

3. Implementation and systematic work

The entire business operation system is extremely accurately analyzed and written in the form of a franchise manual which can be efficiently transferred to franchisees within the implementation of a clearly defined system of training.

Safe and Profitable Investment

1. More own centres have successfully operated for a number of years

With its own centres (both in terms of ownership and management), Linea Snella has been present in Italy for approximately 25 years and for over 10 years in Slovenia. The franchise business model is thus based on a successful and well proven business concept and on the experience gained through more own successful centres, which presents an important guarantee for a safe investment. With this Linea Snella much more than just fulfils the basic condition for the establishment of a franchise system (this is a pilot or test franchise operation).

2. Many years of presence on the market

The Linea Snella centres are a part of the established and internationally recognized Linea Snella® slimming and body shaping method, which have been successfully present on the market for many years. In the today’s crowded market of trendy approaches – which often quickly gain popularity only to find at the same time they also lose it very fast – this predictability gives an important credibility and guarantee to our method for being a long-term safe investment.

3. Trust in quality and efficiency of the Linea Snella® brand

The extremely good results of female visitors to our centres increase the good reputation of the Linea Snella® brand and trust in the Linea Snella® method. The brand is well recognised and established, and most of all it is very well trusted due to its efficiency. On average, as much as 98.9% of visitors not only reach but also exceed the goals they have set for themselves. In the eyes of the existing and potential users, it is perceived as a quality brand, and judged on its excellent results it is considered to have a good balance between quality and price, despite its position within a higher price category.

4. Strong market presence of the Linea Snella® brand

The Linea Snella® brand continues its strong presence at the national level (Slovenia) – it regularly appears in all target national media, which significantly contributes to better recognition of the brand and consequently to the easier establishment of new Linea Snella centres at the local level. Since we are aware of both brand building approaches (that the sales in an individual centre depends on the brand’s overall image, and at the same time of the fact that an individual centre supports or detracts from the brand’s overall image), we pay great attention to this.

5. Established franchise model

Based on many years of experience in the management of the Linea Snella centres, Linea Snella Co. has developed an extremely advanced franchise business system, which gives you a “turn-key” solution complete with knowledge, experience and solutions provided by experts who are familiar with all features of the product, its development, management, organisation and marketing of slimming and body shaping centres. In this process, the parent company ensures constant assistance to franchisees.

As the owners of the Linea Snella franchise centre brand, Linea Snella Co. is a member of the Slovenian Franchise Associations at the Slovenian Chamber of Commerce, and through this membership it respects and implements also the European Code of Ethics for Franchising and the guidelines of the European Franchise Federation (EFF).